In June 2024 I created a logo for one of the world’s leading multinational alcoholic beverage companies. As part of their “smart manufacturing” initiative, they developed a groundbreaking system which took disparate pieces of data from sensors along their production lines and standardised it to create a centralised location which would give them access to insights that increased efficiency, lowered costs and improved quality. The way I chose to visually communicate this concept was to evoke a sense of a transformation from the disparate, irrational and inconsistent to a standardised, clean, integrated whole. Below you can see a glimpse into my process where I quickly iterated basic sketches, developed the strongest idea and ended up with something that successfully communicated what the client wanted.