EY IXD
EY IXD focuses on customer-centric design, digital product and service design, engineering and delivery. They leverage innovations in technology and user-centred design principles to create intuitive and engaging digital products. At EY IXD I learnt what makes interaction design impactful by incorporating insights from human behaviour and interaction patterns.
Design thinking workshops
Low fidelity prototyping
Wireframing and high-fidelity design
User personas and user journey mapping
User personas and decision trees
Front and back stage user journey mapping
PROCESS MAPPING, PROTOTYPING AND USER TESTING
The IXD team embraces a dynamic approach to user experience design, rooted in agile methodologies and collaborative innovation. Everything they do has a foundation in robust research, identifying user needs and behaviours to inform their design strategy. User journey mapping was a central activity that informed and guided us through the intricate landscapes of user interactions with clarity and precision. Prototyping allowed my natural ability to come up with lots of ideas quickly to shine and it was so satisfying to bring those early concepts through such a rigorous and well considered process of feedback and iteration. I relished the chance to see my designs be used by real people and learnt how to gather feedback to polish the design even further.
COMPLEX IDEAS MADE SIMPLE WITH DESIGN
As one of the go-to resources for visual communication insight on the team I ended up making a lot of documents and presentations. This usually involved getting to grips with a lot of highly complex and detailed information from fields as diverse as energy, life sciences, healthcare, FMCG multinationals, and industry-leading creative software. My approach to this was always the same, talking with the key stakeholders involved to define who is the audience, what is the key message and what is the desired outcome.